7ps of Marketing Essay

PlaceTGV now has 20 premier multiplexes at significant shopping centres in Selangor, Kuala Lumpur, Ipoh, Seremban, Johor Bahru, Terengganu and Penang with a sum of more than 165 screens and over 31,000 seats. The location accessibility is very convenient for customers as its outlets can be found at to the highest degree shopping centres. The distribution channel TGV had used is done internet and retail. Customers can purchase TGV celluloids ticket through the official website of TGV or at any TGV cinema outlets. But only customer age senior(a) than 18 years old can purchase its movie tickets online. PeopleThe staffs who sell ticket ar take to be able to speak in English and Bahasa Malaysia. Besides that, staffs of TGV cinema are required to wear a red uniform that is provided by them. They are too required to have a minimum education level of SPM. Training will be provided for the employees from TGV. Staffs of TGV cinema are also approachable, welcome and helpful. The job sco pe of the employees is to sell TGV cinema tickets face to face. Customer Service Hotline of TGV operates from 9am to 9pm. TGV offers email feedback when it is outside those authorization hours so that customers can contact them anytime. TGV also has a official Facebook account to interact with its customers to inform them the in vogue(p) news and to receive feedback from them. ProcessCustomer is required to purchase the go either at TGV cinema or through online. If the customer purchases the TGV cinema ticket at the outlet, he or she can directly get the ticket on the spot. If the customer purchases the TGV cinema tickets through online, he or she is required to patsy out the transaction receipt to use it as TGV cinema ticket. Then, the customer can enjoy their service which is to watch movie in the cinema after showing the ticket to the staff at the entrance. forcible EvidenceTGV cinema offers comfortable seats that are sofa-like. Besides that, TGV cinema displays high defini tion movies and provides skinny sound surrounding system. The seats in the TGV cinema are red in color. It also provides total air cooling system in the cinema. Different movies are shown in different theatres. Moreover, TGV cinema also offers different types of theatres likeDigital hall, Beanieplex, Cantina, IMAX, LUXE, and Indulge. Different theatres offer different kind of facilities. For example, Beanieplex provides seats that are replaced by bean bags cushion.